Latham House Medical Practice has been serving the town of Melton Mowbray and the surrounding area for 88 years with the aim to provide as many services as possible to the community from a wide range of clinicians at our town centre premises.

The existing logo for the Practice was created over 20 years ago, well before social media or websites became a key communication source for GP practices and it hasn’t changed in all of that time. 

At a time when there is a national shortage of GP’s which is impacting on waiting times and patient access it has become really important for GP surgeries to think carefully about what their logo is saying to potential employees as well as patients, existing and new.

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Kate Hunter, Executive Manager commented, “As one of the largest GP practices in the UK it is becoming increasingly important for us to address our brand identity as a tool for contributing positively to our reputation and recruitment. We are one of over 7600 GP practices in the UK looking to recruit GPs and clinical staff from an ever decreasing pool of professionals.  It’s never been more important to stand out for all the right reasons”.

The new logo was designed with the support and ideas of three of the Partner GPs at the practice who worked to create a design that shared more visually about what the Practice stands for. The design recreates an image of the front of the town centre building and incorporates our philosophy of working together with patients to improve health and wellbeing.

The Practice will now start to utilise the new logo across printed and digital materials as part of an ongoing recruitment strategy.

Paul Atkinson, CEO GP said, “We really hope our patients like the simple design and understand some of the rationale behind us needing to change and reposition ourselves amongst other GP practices but also as a key part of our growing local community.  Latham House Medical Practice has over 80 years of history in Melton Mowbray and we plan to be here for the next 80 years.  This is just a small part of our plan to get fit for the future”.